Apple’s new solution will load all remote content using multiple proxy servers. This will do two things. First, images can be presented on all your emails without any risk of tracking—they’re being served from Apple’s own servers. And second, marketeers will receive a near 100% open-rate for their emails, rendering it useless data.

So, unless you click a link from within an email, there should be no way to harvest any data from your email browsing activity. The only thing Apple will provide is a broad idea of the region you’re in, to ensure any context and language is right. //

The flight to privacy, fueled by Apple and others, is shining an awkward light on Google, Facebook and the data-driven digital marketing industry. “The everyday user is waking up to the importance of privacy,” security researcher Sean Wright says. “Anything that helps them keep control over their data is a step in the right direction, but privacy is not ‘one size fits all’. The power to choose how and where data is used should always be in the hands of the individual. As such, education and transparency so users can make informed decisions about which mail clients they should use is key.”