THE GRAND PORTUGUESE TRADITION OF azulejo, hand-painted, glazed ceramic tilework depicting scenes, dates back hundreds of years. Artwork made with these ornamental tiles can be found everywhere from churches and palaces to schools and train stations. These tiles have even become a part of the history of Pan-American World Airway (1927-1991) advertising. //

The Pan Am billboard is located in Reguengo do Fetal, Batalha, on a slope of the mountain by the EN356 road that connects Batalha to Fátima. It was created in the 1960s, Pan Am’s golden era, and it was made by the historic Fábrica Aleluia azulejo company. (The same company also made another Pan Am billboard located near Aveiro.)

The billboard is composed of around 4,000 azulejos that sit in a frame of 92 square meters. The background is Pan Am’s distinctive shade of blue, the company’s lettering is on the center in its traditional font. There is one logo on either side of the lettering, and a tagline at the bottom that reads, “TORNA A SUA VIAGEM MARAVILHOSA” (“Makes your journey wonderful”).