Last week, Schilling explained the group in more detail to Buck Sexton.

“It hit me about a year and a half ago that everyone in D.C. has a special interest arm that’s fighting for them, that’s getting the bad guys unelected and getting their allies elected — except for the American family,” Schilling told Sexton. You have, Big Oil, Big Pharma, Big Tech, you know you get all these “bigs” but there’s no big family.

“So we wanted to found the Big Family an NRA style membership organization to get families active and engaged in politics. So, if you’re opposing school choice or if you’re fighting for critical race schools or any of this crazy stuff, we’re going to come after you just as you know the NRA puts gun owners after you, we’re going to come after you. We’re going to get you unelected for hurting our kids,” Schilling continued.