Mercedes-Benz, Jaguar Land Rover, Ford, Lamborghini, and Lotus also use w3w. //

What3words divides the planet into 3×3m squares and assigns each one a randomly generated three-word address. //

What3words is a mapping company that looks at navigation differently. It divides the planet into a grid of squares, each measuring 3×3 m. Each one of those squares gets its own identifier made up of three random words—hence the company's name.

So, 1 World Trade Center, Ars Technica's corporate HQ (as opposed to the orbiting one), includes the "squares" cycles.rugs.lucky, feels.thigh.bigger, and gifts.spray.ties.

The fact that this large building with a single street address (285 Fulton St.) can have multiple what3words addresses highlights the utility of this approach, which is magnified in the case of something like a stadium or industrial park. And since what3words' grid is independent of street addresses, it means you can also use it for parks, hiking trails, or literally any other location on the planet.