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John Carrier leads the MIT Sloan Executive Education program Implementing Industry 4.0: Leading Change in Manufacturing and Operations. He also teaches in the F1 Extreme Innovation series, a collaboration between Formula One and MIT Sloan Executive Education. A native Detroiter who sees the world through a lens of systems thinking, Carrier recently watched the film (twice) with process improvement in mind. Here are three business lessons that “Ford v. Ferrari” demonstrates with historical accuracy and a touch of Hollywood flair.
Lesson 1: Don’t adopt new tech until you know what problem you are trying to solve
To test the aerodynamics of the GT40 prototype, the original Ford engineers put a large, heavy computer with attached sensors into the car. The Shelby team ripped out the computer and instead taped strings over the surface of the car, then observed the exterior of the car to see how air traveled over and around the vehicle. "Often the best model of the system is the system itself," Carrier says.
Another takeaway from this example is that the strings make the issue observable,
Unlike a computer printout, the streamers provided direct and immediate visual measurement of the entire system. Indeed, the very presence of the computer in the car distorted the performance of the system, as it significantly increased the weight of the car.
Lesson 2: Flatten your decision-making.
In the movie, Ford’s decision on the Shelby program went through the classic “15 middle managers,” visualized by a red folder circulating the Ford’s Dearborn, Michigan, headquarters, known as the Glass House. The red folder is the perfect analogy for the “hidden factory” of middle management. (A “hidden factory” is any activity or set of activities that reduce the quality or efficiency of operations but are not initially known to managers or others seeking to improve the process.)
Shelby eventually shortens the feedback loop by insisting he report directly to Henry Ford II.
“Paraphrasing a conversation I once had with Jay Forrester, the father of system dynamics, the purpose of middle management seems to be to turn the message 180 degrees while adding a time delay — the absolutely optimal way to destroy the performance of any system,” Carrier says.
Lesson 3: Learn from others.
In the Daytona race, Shelby bet his company to the Ford Motor Company on his driver, Ken Miles, winning — even against another Ford team in the race. Meanwhile, the Shelby team observed that the second Ford team in the next pit bay was having much faster pit stops. Shelby discovered they were utilizing NASCAR pit crew members.
“The lesson here is simple,” Carrier explains. “Look outside your own team, company, and/or industry for better ways of doing what you’re doing.”
Spoiler alert: In the case of Ford, all their hard work and lessons learned paid off. The GT40 MK II defeated Ferrari at Le Mans in 1966, capturing first, second, and third places. And they won again the following year.