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The Prime Meridian is the universally decided zero longitude, an imaginary north/south line which bisects the world into two and begins the universal day. The line starts at the north pole, passes across the Royal Observatory in Greenwich, England, and ends at the south pole. Its existence is purely abstract, but it is a globally-unifying line that makes the measurement of time (clocks) and space (maps) consistent across our planet.
The Greenwich line was established in 1884 at the International Meridian Conference, held in Washington DC. That conference's main resolutions were: there was to be a single meridian; it was to cross at Greenwich; there was to be a universal day, and that day would start at mean midnight at the initial meridian. From that moment, the space and time on our globe have been universally coordinated.