The future of the Lincoln Project is really a big question mark. With the Never Trump purpose having largely expired now, there are no longer reasons for Democrat donors to give money to the Project, and there aren’t reasons to produce campaign ads at wildly inflated costs to be paid with suckers’ money.

But the free media exposure over the past 6 months seems to have given the Lincoln Project a new possible form of existence as a “media company,” with various members branching out into podcasting and television production on political-themed shows.

The problem they are likely to encounter, however, is finding a target audience for their continued work. The central focus for their formation is gone, and there is no coherent reason for Democrats to pay attention to them in place of Democrat messaging forces — unless the founders intend to reinvent themselves now as progressives and socialists.

They have no home in the Post-Trump Republican Party. The policy agenda that drove the MAGA constituency is not being put back in the bottle. The post-Reagan agenda pursued by the Bush-Cheney-McCain GOP is dead, and it has no meaningful constituency in the post-Trump GOP.