From million dollar slide shows to Steve Jobs’ introduction of the iPhone, a bit of showbusiness never hurt plain old business. //

To celebrate the launch of the 1987 Saab 9000 CD sedan, an audience of 2,500 was treated to an hourlong operetta involving 26-foot-tall projection screens, a massive chorus, the entire Stockholm Philharmonic, and some 50 performers.
DOUGLAS MESNEY/INCREDIBLE SLIDEMAKERS //

To call the Seagram-Vitarama a slideshow is an understatement. It’s an experience: hundreds of images of the distilling process, set to music, projected across five 40-by-15-foot screens. “It is composed of pictures, yet it is not static,” comments one awed witness. “The overall effect is one of magnificence.” Inspired by an Eastman Kodak exhibit at the 1939 World’s Fair, the Seagram-Vitarama is the first A/V presentation ever given at a sales meeting. It will not be the last.