Most Mailchimp templates include a View this email in your browser link that goes to a browser-based copy of your campaign. This campaign page link helps contacts who aren't able to view your content in their email client. If you don't have this link in your campaign, or if it was accidentally deleted, we recommend adding one.

The campaign page link uses our |ARCHIVE| merge tag. When you send your campaign, we'll replace the merge tag with your active campaign page link.

If you've custom-coded a template or campaign, or if you're using a Code content block, you can add a campaign page link in the HTML. Copy and paste this into your code where you want the link to appear.

<a href="|ARCHIVE|">View this email in your browser</a>

In a Plain-Text Campaign, type the |ARCHIVE| merge tag where you'd like the campaign page link to appear. Here's an example.

Email not displaying correctly? View it in your browser: |ARCHIVE|

When you send your campaign, we'll replace the |ARCHIVE| merge tag with the full URL for the browser-based copy of your campaign.