Sen. Rick Scott recently did what no one else in the Republican Senate thought important: he released an agenda ahead of the 2022 midterm elections. Up to this point, Senate Republicans, led by Mitch McConnell, appeared content to proudly run on no strategy at all, convinced that simply pointing at Democrats and shrieking about how bad they are will crown them victorious.

As a point of electoral politics, this is not completely irrational. Polling shows Democratic policy failures and broad cultural overreaches are driving voters to Republicans in record numbers.

But as I’ve written previously, a content-free campaign only gets you so far. In many cases, the voters now identifying with Republicans are non-traditional GOP voters. To get them to stick around—that is, to actually expand the base of the party while continuing to motivate traditional base voters—you have to tell them what you’re for, what you’re going to do. And then you have to go and do it.

Establishment politicians dislike agendas because they’re a measure of accountability. An agenda is a tangible reminder of what a majority said they were going to do. On the contrary, traditional establishment rhetoric routinely plays down expectations about what’s possible, makes vague hand gestures about “the long game” (usually undefined), and generally avoids anything that would force them to roll up their sleeves and attempt to legislate on the hard things—that is, what their base voters care about