According to a study last year commissioned by the National Institute of Standards and Technology, GPS has about $1 billion a day in economic impact in the US. Its reach is, simply, mind-blowing.

"Gauging the overall value of GPS is nearly impossible," writes Greg Milner in Pinpoint, a 2016 book about how the space-based system came to be and the effect it's having on the world. "It has become difficult to untangle the worth of GPS from the worth of everything." //

"The timing aspect of this is probably more widely used than the where-are-you aspect," says Goward. //

The origins of GPS stretch back to secret work by the Department of Defense in the 1970s, in a quest for precision targeting. As Milner recounts it, GPS chief architect Brad Parkinson summed up that goal in the phrase "Drop five bombs in the same hole." //

In 1983, after a Korean Air Lines passenger jet strayed into Soviet airspace and got shot down, killing 269 people, President Ronald Reagan declassified GPS to give civilian aircraft access to the navigation signals. Almost a decade later, GPS famously earned its stripes as a military resource during Operation Desert Storm, when it helped guide US and allied forces across desert expanses to a swift victory over Iraq during the Gulf War. //

Though the funding to keep things running goes through the Pentagon -- the Space Force GPS program had a 2020 fiscal year budget of $1.71 billion -- there's civilian oversight as well. The Defense Department and the Transportation Department co-chair the US government's National Executive Committee for Space-Based Positioning, Navigation and Timing, which coordinates GPS-related matters across federal agencies and includes representatives from Boeing, Garmin, Google, Ohio State and Stanford.

Note the keywords in that committee name: positioning, navigation and timing, or PNT. Where you are, where you're going, and when the signals hit a receiver. It's a term that's inescapable when you're talking with folks who live and breathe GPS.