The fact that this fast-food favorite is now chasing the approval of the DEI crowd is just the fruit of their recent capitulation. The only surprise is that so many Christians have either ignored Chick-fil-A’s activism or lived in denial that it ever happened. Maybe they didn’t want to believe that the place where they felt at home, the place turned to for comfort in the cultural storm, betrayed them. It’s certainly a lot easier than the alternative, which is accepting and grieving the fact that this company — a brave holdout for so many years — has run away from the people and principles that made them who they are.

Now, with the chain going full-woke, even hiring a vice president of DEI to prove its allegiance to the Left, conservatives are finally forced to face facts. Chick-fil-A hasn’t been true to its values for years. And to many, including this writer, their sins are even more unforgiveable than other brands on the consumer chopping block — because unlike Anthropologie, Adidas, Calvin Klein, Hershey, Jack Daniels, Kohl’s, Lego, Levi Strauss, Maybelline, Nike, North Face, Sports Illustrated, Starbucks, and Target, Chick-fil-A continues to exploit — and profit from — its Christian reputation.

A Christian reputation that, under grandson Andrew Cathy’s leadership, looks an awful lot like surrender.