The Chosen' is pioneering an innovative delivery method with potentially groundbreaking implications for content creators, particularly faith-based ones.

“The Chosen” is both an app and a television series. It is both the largest ever crowdfunded entertainment project, and a Christian program about the life of Jesus. It’s also flying under Hollywood’s radar. That’s quite alright by creator Dallas Jenkins, who says his team’s outsider status allows the show “to be really nimble.” //

The one-app-one-show structure is critical part of “The Chosen’s” innovation, alleviating the option paralysis so often induced by browsing big streamers. “If you want to watch this show, you don’t have to sort through a bunch of other shows on another streaming service, you can literally just get our show. And that’s what I think could be the future,” Jenkins said.

“Some people have said, ‘Oh, I can’t wait till you get picked up by a big studio, and we said, ‘We wouldn’t have developed a brand new technology and gone this whole route if we wanted to get picked up by a big studio,” Jenkins insists. “We’re not doing this to be sold, we’re doing this to create a whole new alternative for people.”